Redesigning how place is experienced.

Forage and Sustain is a strategic design practice for organizations shaping the world’s most thoughtful places.

Close up of a dark brown tree with many branches and golden leaves

Most experiences begin with a concept. We begin with context.

Before designing how people experience a place, we uncover the relationships that make it unique – between land, community, history, and culture. From there, we give those relationships form, creating sensory touchpoints that are delightful and deeply considered.

Based in Toronto with a global perspective, we partner with design-forward destinations, hospitality spaces, place-based organizations, and visionary brands, focusing on experiential strategy and emotional design.

Offerings

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Strategic Experience Design & Relational Architecture

Emergence

Our flagship offering is for hospitality spaces, urban placemakers, and visionary brands looking to measure a completely new metric of success – emotional resonance and the capacity for belonging.

We closely study and sense a space’s undercurrents, noticing the invisible dynamics that impact how a place is experienced and felt. From there, we design unreproducible guest touchpoints that drive deep emotional brand loyalty and connection to place. Our process draws upon site-specific assets such as local ecologies and heritage, as well cultural shifts happening in this current moment, so that your experiences feel both analog and future-facing.

We’re obsessed with building words that feel as good as they look, where delight, thoughtful consideration, and a felt sense of care underpin every touchpoint.

who I am
Forage and Sustain founder Arti Jalan wearing black jeans, white sweater and grey coat, walking towards the camera in an autumnal nature area

The question I find myself asking often is, “what does it take to make people feel at home in the world?”

I’m Arti – a relational ecologist fascinated by care as infrastructure for emerging futures. I’m drawn to cultural shifts, spatial narrative, and social architecture. Through my work, I bring these perspectives to visionary brands and place-based organizations looking to create what comes next.

MAKING THE INVISIBLE, VISIBLE.

How do we create a more interesting human experience? Our work answers this by illuminating what’s already here but rarely felt, then giving it form people can touch, sense, and remember.

Journal
Two young women with short black hair walking outdoors in a grassy field during sunset, casually dressed in jackets and holding cups.

Enter The Dreamscape

The Dreamscape is a monthly dispatch on the future of place, culture, and design. Expect intuitive forecasting, emergent cultural trends, and field notes from our founder on building the architecture of care.


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